2013-11-19

web project "Culture Japan"

Culture Japan showcases the latest in Japanese pop culture including anime, robots and media.
Producer Danny Choo's character 'Mirai Suenaga' is set to collaborate with the Japan National Tourist Organization as a mascot soon.
http://www.dannychoo.com/ and https://www.facebook.com/dannychoodotcom

There are also videos he has made on various topics.
http://www.youtube.com/user/tokyostormtrooper

2013-11-09

wow - Japan's "Freshness Burger" solution to female consumer constraints

https://www.youtube.com/watch?v=A5kTiP4wDQU  tells the story of "The Spell of OCHOBO" (modest, small mouth to be covered in public) in 1 minute and 39 seconds.

     The hamburger restaurant's "classic beef burger" is large and sales to women was extremely low.
But by supplying an artfully stiff wrapper that shows a tidy woman's mouth, the consumer can hide behind the paper and take wide open bites of the sandwich while maintaining the cultural norm.

2013-11-04

article on 3.11 reconstruction - hurdles & scaffolds

From the contributors to the weekly digest of Japan Focus.org